SUNRISE FOUNDATION
SERVICES
COPYWRITING
SOCIAL STRATEGY
OVERVIEW
Sometimes a fresh visual identity is just the beginning. Sunrise Foundation had completed a comprehensive brand refresh to better align their look with their purpose – supporting Australians in need – but faced the challenge that many organisations encounter post-rebrand: how do you translate beautiful new visuals into compelling narratives that genuinely connect with your audiences?
To increase brand awareness across key stakeholder groups and a diverse audience spanning government agencies, NDIS providers, and potential participants, Sunrise Foundation needed a complete storytelling ecosystem that could reintroduce them to the world while building meaningful recognition and trust.
WHAT WE DELIVERED
We created a comprehensive launch campaign that transformed Sunrise Foundation's refreshed identity into engaging, purpose-driven content across multiple touch-points.
Complete Website Overhaul: We created compelling copy to bring their brand vision to life. From homepage storytelling that immediately communicated their purpose, to audience-specific pages that spoke directly to government partners, service providers, and participants, every piece of content balanced warmth with professionalism while clearly articulating who they are and how they help.
30-Second Brand Video Script: We developed an emotionally resonant script designed to reintroduce Sunrise Foundation to their key audiences. The script wove together their mission, values, and impact into a narrative that would evoke genuine connection while positioning them as a compassionate and reliable source of support for Australians in need.
Social Media Launch Campaign: We created a comprehensive content calendar featuring 2-3 posts per week, complete with engaging copy designed to build awareness and drive meaningful engagement. Each post was crafted to showcase different aspects of their work while maintaining consistent brand voice and messaging across platforms.
All deliverables were designed to work seamlessly together, ensuring Sunrise Foundation could launch their rebrand with confidence across their website, social media channels, and corporate presentations.
RESULT
Sunrise Foundation now has a complete storytelling framework that transforms their brand refresh into genuine audience connection. The comprehensive website copy serves as a powerful introduction to their purpose and impact, while the video script provides an emotional cornerstone for their visual communications.
The social media campaign has equipped them with the tools to build sustained awareness and engagement, helping to address their low brand recognition challenge through consistent, compelling content. Most importantly, they now have the narrative foundation to effectively communicate with their diverse stakeholders – from government agencies to individual Australians seeking support – ensuring their refreshed brand translates into meaningful recognition and trust.
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