Storytellers, creators, wordsmiths.
ABOUT US
HIMMEL is a verbal branding studio that makes brands and businesses stronger through language and storytelling. Our approach is grounded in the belief that expression, tone of voice, and copywriting and tone of voice should be more than just an afterthought – that the impact of many words, or just the right ones, can transform the ordinary into something unique and compelling.
With longstanding backgrounds in branding, advertising, and editorial, we combine traditional publishing know-how with modern content skills to craft authentic insights, stories, and strategies. We value the importance of good writing and the many ways it can create a dialogue between writer and reader. We enjoy working with those who feel the same way.
STUDIO HIMMEL is based in Sydney and collaborates worldwide.
Founded in 2021 by writer and author Alana Wulff.
With 17 years’ writing experience, Alana leads a practice that transforms how brands communicate, creating narratives, copy, and expressions that resonate deeply and drive genuine connection.
Throughout her career, she has worked within the publishing, advertising and branding spaces as a copy director, journalist, and author. Her solid knowledge of copy-based brand building coupled with her passion for storytelling ensures each project is filled with equal parts creative and strategic ambition.
Before creating HIMMEL, Alana worked in-house for a range of agencies, where she penned copy for brands including Westfield, Absolut, Two Good Co, SKII, Hilton Hotels, QT Hotels, Coca-Cola Amatil, Nestlé, Australian Hearing, NOVA and more. Her publishing experience includes full-time and freelance roles at Fairfax, News Corp, Pacific Magazines, Bauer Media, Foxtel, Nine Media, Junkee, and Vice Media Group.
Under Alana's creative direction, HIMMEL has become the go-to destination for brands seeking distinctive voices and sophisticated copy. Her editorial work continues to grace the pages of publications including VOGUE Living, The New York Times, and The Sydney Morning Herald. She currently also works as a casual academic at UNSW, shaping the next generation of writers.
Through her extensive industry knowledge and contacts, Alana collaborates closely with a range of highly-experienced copywriters, journalists, and editors at HIMMEL.
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