SIAN FAY KERR
SERVICES
TONE OF VOICE
COPYWRITING
OVERVIEW
Sian Fay Kerr verbal rebrand.
Sian Fay Kerr is a Sydney-based photographer working across still life, portraiture, interiors, and commercial photography. Her practice blends a refined use of light and composition to create imagery that feels both thoughtful and emotionally resonant. Kerr’s instantly recognisable aesthetic is warm, textural, and cinematic, transforming everyday subjects into poetic visual moments.
WHAT WE DELIVERED
Collaborating with designer Josie Young, we set out to reimagine Kerr’s verbal presence, bringing her evolved visual style and matured practice to life through updated and compelling copy. We crafted a verbal brand that reflects Kerr’s bold, cinematic aesthetic, capturing the energy and depth of her photography through the power of words. Our goal was to create a narrative that mirrored her artistic growth, while also staying true to the tactile, emotionally resonant qualities that define her work.
RESULT
The copy and tone of voice approach for the SFK brand universe is one of clear communication of services blended with the personality of Sian Fay Kerr. This has come to life through dynamic website copy, social copy and taglines that speak to the vitality of Kerr’s creative vision.
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