1 MARTIN PLACE
SERVICES
COPYWRITING & SIGNAGE
KEY MESSAGES
OVERVIEW
No.1 Martin Place has anchored the civic heart of Sydney for over 150 years. From a 19th-century colonial postal hub to decades as the headquarters of Australia Post, this space has played a pivotal role in shaping and supporting Sydney’s thriving business scene.
Now, as a 24-level commercial landmark, it’s home to a run of the country’s premier businesses, as well as a five-star hotel, high-end retail offering and the GPO Grand dining precinct. With a new leasing campaign underway across the building’s premier workspace offering, the client required updated copy and key messaging to align to the beautiful visuals that would breathe new life into this existing brand.
WHAT WE DELIVERED
Working alongside the team at Studio Odea, we crafted refreshed language and key headlines across the entire campaign. These worked seamlessly alongside a new and defined visual approach.
For the key messages across multiple display-suite panels, we created a collection of copy lines that moved fluidly across registers, (summaries, emotive hero statements, historical facts and layered stories), refreshing the core language at the heart of the campaign relaunch.
RESULT
Together with Studio Odea’s visual identity, our words have positioned 1 Martin Place as the place where Sydney’s innovative workforce connects - a premier commercial complex infused with heritage, character and charm. A working environment truly unlike any other.
